Bob Bowman

Age: 53
Title: CEO, Major League Baseball Advanced Media (MLBAM)

PRO: Bowman runs the best digital operation among the major American sports leagues. MLBAM streams live audio and video for more than 3,000 games per season, and took in over $400 million in revenue in 2007. He also runs the websites for other sports entities, including Major League Soccer and the pro beach-volleyball tour.

CON: A few initiatives — like Japanese-language game audio and a partnership with the World Championship Sports Network — haven't panned out as planned. Plus, MLB.com is really jittery.

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