McDonald's villain, the Hamburglar, who appeared mostly in the '70s and '80s, was a young redheaded child wearing a cape, a Zorro-like mask and a wide-brimmed hat. His mission was simply to steal hamburgers. Why? No one really knows. Let's just be glad that the company decided to revise the character after his first appearance in 1971. The first incarnation of the mascot was a creepy old, pointy-nosed man, who also wore a wide-brimmed hat, mask and cape and sported a T-shirt that inexplicably read "Lone Jogger."
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