Sample tweet: "Anybody know how much electricity Watson consumes? It's easy to forget that the true wonder of our brain is its efficiency. 12 watts!"
Rhodes scholar and neuroscience boy wonder, Jonah Lehrer has a knack for taking highly technical cognitive research and making it relevant to the day's news. He has written two best sellers, Proust Was a Neuroscientist and How We Decide, is a columnist at Wired, contributes to the New Yorker and has yet to turn 30.
Next Marion Nestle