Occupation: Musicians, viral aficionados
Previous TIME 100 appearances: 0
When the Gregory Brothers, creators of the viral series Auto-Tune the News, saw the news clip of Huntsville, Ala., resident Antoine Dodson's passionate rant on the attempted rape of his sister Kelly sweeping the Web, a musical rendition wasn't far behind. They released "Bed Intruder Song" based on Dodson's story in July 2010, and soon the Brothers Evan Gregory, Sarah Fullen Gregory, Andrew Rose Gregory and Michael Gregory had more than just another viral video on their hands: they had a bona fide hit. The song has since received more than 77 million hits on YouTube and crept to No. 89 on the Billboard Hot 100.
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