The Green Bay Packers and the Chicago Bears have a long rivalry. When the Bears won the 1985 Superbowl, Chicago fans began to taunt their northern neighbors with the nickname "Cheesehead." Affable Wisconsinites embraced the insult, and in 1987 a man named Ralph Bruno showed up to a Milwaukee Brewers game wearing a cheese-shaped hat made out of foam from his mother's couch. Instead of making fun of the man wearing upholstery on his head, Brewers fans asked Bruno to make them cheese-shaped hats too. Bruno began manufacturing the Cheesehead, which he would then sell at Wisconsin sporting events. Bruno's company, Foamation, Inc. now makes an entire line of cheese-related products.
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