He may have kicked some serious butt in the Die Hard series, but in this mid-1980s commercial, rugged tough guy Bruce Willis shows his softer side dancing, singing and twirling on a porch while hawking light booze. The ads feature Bruce and his boys jamming on a porch and singing about the greatness of Seagram's Golden Wine Coolers. "Hey big fellas, look here," he croons. "It's wet and it's dry my, my, my. Me and the boys love, love, love it all the time." The television ads were reportedly wildly popular, helping to both make Seagram's the world's largest distilled-spirits company and launch Willis' short-lived singing career. In an ironic twist, Willis lost his position as Seagram's spokesman after being caught drunk driving.