In an ever changing landscape of home products, toilet paper has remained relatively stable ever since Seth Wheeler patented rolled and perforated bathroom tissue in the late 19th century. But the makers of the Comfort Wipe decided to challenge 100-plus years of TP success. Shaking up the sanitation sector, Telebrands introduced an extension arm and holder to help individuals spooked by coming into contact with a soiled piece of paper. Apparently, the ad's "Don't be embarrassed" tagline applied more to Telebrands than to consumers, as the company discontinued the product in June 2009 before it was ever brought to the market.
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