It's no wonder the late, great Billy Mays never signed on to deliver this infomercial. In an ever changing landscape of home products, toilet paper remained relatively stable. Seth Wheeler is credited with first patenting rolled, perforated bathroom tissue in the late 19th century. But the makers of the Comfort Wipe disagreed with the 100-plus years of toilet-paper success. Shaking up the sanitation sector, TeleBrands introduced an extension arm and holder to help individuals spooked by coming into contact with a soiled piece. The clean tissue attached itself to a wand that added up to 18 inches of reach, and a release button at the end of the handle took care of the rest. Apparently, the ad's "don't be embarrassed" tag applied more to TeleBrands than to consumers, as the company discontinued the product in June 2009 before it was ever brought to the market. Wipe, flush, match toilet paper.
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