Occupation: President of Toyota Motor Corp.
Previous TIME 100 Appearances: 0
The grandson of Toyota's founder had been at the helm less than a year when the company drove itself to the precipice with a series of consumer-safety scandals compounded by bad crisis management. Though Toyoda finally flew to Washington and faced the fury of Capitol Hill lawmakers, his sluggish response to the crisis prompted concerns that the storied automaker had the wrong man in the driver's seat.
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