What could more quintessentially signal a special feature on Texas style than a classic cowboy hat, in this case a 20X Resitol felt? (Take that, Stetson.) The beauty of this cover is its understated simplicity, rendering the white hat in subtle shades of gray to set it off against a paper-white background. Nothin' fancy here, including the typography all the cover lines and the logo are either black or gray, preserving the palette of the photo. Sometimes the best covers look the simplest; this one conveys a confidence and ease that allows the cover to resonate by way of its familiarity with the magazine's readers. It's totally traditional, yet sleek and modern probably the way Texas Monthly readers see themselves.
Next W, October