Even by the standards of plane crashes, it was a grisly tragedy a DC-9 carrying 110 people plummeted into the Florida Everglades after a fire broke out onboard in midflight. No one survived the 1996 crash of ValuJet Airlines Flight 592, a disaster that grounded the airline for months and sank the company's public image among nervous travelers. By the end of the next year, though, passengers were again flying ValuJet even if they didn't realize it. In a corporate disappearing act, the troubled airline bought a smaller rival and adopted its name, becoming AirTran Airways. Overnight, ValuJet shed its sketchy reputation and vaguely unsettling name, which suggested the company might be willing to cut a few corners in order to save a buck. (It also ditched its goofy cartoon logo.) Fortunately for AirTran and its trusting passengers, the image-enhanced airline has not suffered another fatal accident since.