People actually care about design. I hate to say it, and it sounds like I'm not answering your question. But the fact that design is being brought into it is my favorite part about technology now.
If we take the same digital content that is already online and you're able to read in between work or transiently, and you put it into a form factor that is much more dedicated to, say, reading, things will change, and people will pay.
Remember Star Trek: The Next Generation? One of the things they did implicitly was this idea of a tablet. They didn't call attention to it; they just had lots of them all over the place. They treated them like separate sheets of paper. You are now going to want lots of these all around. I want to be able to pull off a virtual sheet of this tablet.
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