Sailor William McCoy got into the bootlegging business mostly because he loved boats. According to Prohibition, by Edward Behr, McCoy designed "luxurious speedboats for millionaires" before he became a rum runner. Transporting $8 cases of the liquor from the Bahamas to Martha's Vineyard on his ship the Arethusa, he made $300,000 in profit for each trip. McCoy's liquor was genuine imported spirits — and not homemade swill or moonshine — but imitators tried to claim their illicit drink was "The Real McCoy." The Arethusa, according to Behr, "was a floating liquor store, with shelves of samples for visitors. Tasting was encouraged...a swiveling machine-gun emplacement was prominently in view." Despite trying to hide out with some Native Americans, McCoy was eventually arrested and thrown in jail. After being released, he retired to Florida a rich man.