Your first thought is, 'No way will they let me take that thing on the plane.' And while that's true, the 1GB Swissbit drive detaches from it's super-hard knife casing for confiscation-free air travel. But that casing is a pretty important part of the allure here, since the outer shell provides a serious protective cover for the chip while it's rolling around in your pocket during everyday use. It also comes with all the usual Swiss Army gadgets scissors, pen, knife, nail file, screwdriver, light. The only stereotypical Swiss thing missing is the cuckoo clock.
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