OCCUPATION: Personal finance columnist and host of CNBC's The Suze Orman Show
NUMBER OF TIME COVERS: 0
PREVIOUS APPEARANCES ON THE TIME 100: 0
PRO: With her tough-love, Dr. Phil-ish approach to finance an approach targeted chiefly at women Orman preaches "self worth equals net worth." She announced on Oprah that her latest tome, Women and Money, would be available for free on Oprah's website for 33 hours. Over one million people downloaded it.
CON: That doesn't seem very smart, especially from someone who badgers women for "giving too much away."
Next BRUCE SPRINGSTEEN