A guy shows up at a wine-and-cheese party with a giant wheel of "cheese" that hides a six-pack of Bud Light. His friend produces a TV hidden in a case of chablis. Saved from the icky girls! Like the much funnier "breathing fire" ad, squarely in the tradition of the beer-as-savior-from-spending-time-with-women ad. They do sell beer to straight guys too, right?
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