#9. Doritos: "Live the Flavor"
"Live the Flavor" won Frito-Lay's user-generated Super Bowl ad contest by looking, frankly, a lot like a Madison Avenue product. The geeky Doritos cruncher in the ad is distracted by a pretty girl and crashes his car. They bond over their shared love of orangey tortilla chips. It's an old gag, but what freshens the homespun version is that, instead of Miss USA Ali Landry, this Doritos siren looks like someone who might actually give the guy a shot.
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