#5. Colbert Bump
Similar to the Oprah effect on book sales, the boost in popularity ratings a political candidate gets after appearing on The Colbert Report, such as Ron Paul's stunning 100% increase in horse-race polls from 1% to 2% in June. The fact that the term was coined by satirical genius and Report host Stephen Colbert who originated TIME.com's No. 1 buzzword last year, "truthiness" speaks to his continued impact on American political culture. Fingers are crossed that the writers' strike ends in time to bring Colbert back for the primaries.
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