A business case is not the same as wisdom. Certainly, Jaguar needed an entry-luxury model to compete against the BMW 3-series and Mercedes-Benz C-class. Yes, the company, owned by Ford, had access to a very successful world car platform, the Mondeo, which Americans knew as the Ford Contour. There was money to be saved. But in its attempt to turn the front-drive compact car into an "all-wheel drive" sports sedan, Jaguar ran smack into the limits of platform engineering. The result was the English version of the Cadillac Cimarron, a tarted-up insult to a once-proud marque and a financial disaster for the company. It hardly matters that the X-Type was not that bad a car. Young affluent buyers had the feeling they were somehow being grifted. They were.
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