Steve Jobs was so confident the Macintosh would revolutionize the way we worked he launched a 100-day, $15 million ad blitz touting the Mac as "for the rest of us." Later, the tagline became "Think Different." In many ways, the Mac lived up to the hype and influenced the competition. Its intuitive software, graphics and icons are now commonplaces in personal computing. It was also one of the first mainstream computers to include a mouse, helping popularize it as a pointing device.
By Jeremy Caplan and Brendan Lowe