OCCUPATION: Non-fiction author, columnist
NUMBER OF TIME COVERS: 0
PREVIOUS APPEARANCES ON THE TIME 100: 0
PRO: Bestselling author of such books as Moneyball and Liar's Pokerconsidered a must-read for anyone heading into financewho in 2006 released his critically acclaimed book The Blind Side: Evolution of a Game.
CON: His narrow focus on finance and sports fosters a niche "alpha male" fanbase, limiting his appeal to a broader audience.