The Evolution of Corporate Logos

corporate logos at&t, KFC, CBS, Gap, NBC, Starbucks, Pepsi, Walmart, Nike

Kentucky Fried Chicken became KFC in the 1990s to avoid the unhealthy connotations of the word fried. Its iconic founder, Colonel Sanders, has become increasingly prominent. He's kept the string tie but has added an apron, so customers won't feel he has lost his talent for home-style cooking.

Get the Latest Photos from
Get TIME photos and pictures of the week delivered directly to your inbox.