Home Instead: The Business of Granny Care

business, elderly, home care, sick, insurance, caregiver, international, japan, companionship, seniors
Andreas Seibert for TIME

New Ideas
In places like Japan, where the elderly are traditionally cared for by their children, the idea of a stranger as caregiver met with resistance. Yoshino Nakajima, the chief of a Home Instead franchise in Japan, explained that "The seniors would first invite the caregivers to pull weeds in their garden and size them up from the window. Afterward, they'd invite them in for tea."

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