Home Instead: The Business of Granny Care

business, elderly, home care, sick, insurance, caregiver, international, japan, companionship, seniors
Andreas Seibert for TIME

The idea behind Home Instead's business is relatively simple: place a caregiver — usually a female between 55 and 60 — in the home of an elderly man or woman to help with basic household tasks. The idea works in almost any society and has been franchised in 15 countries around the world, including Japan, above, where Tomita Natsuko, 64, cleans the bedroom of Iwase San, at the senior woman's apartment in Osaka.

Get the Latest Photos from Time.com
Get TIME photos and pictures of the week delivered directly to your inbox.