The History of the Bikini

During the 1940s, fashion houses took bathing suit suits to an all new high exposing considerably more flesh than ever before
Bettmann / Corbis

Fleshing It Out
During the 1940s, fashion houses pushed the boundaries of bathing suits, exposing considerably more flesh than ever before. War rationing provided the stimulus for the two-piece, when the U.S. government ordered manufacturers to reduce the amount of fabric they used, resulting in the bare midriff. But it would be a Frenchman sitting on a beach in the South of France who worked out that there was money to be made from navel-gazing ...

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