The Evolution of the College Dorm
Rec at Rockoff
Rutgers University's $55 million Rockoff Dorm features a Coldstone Creamery, a 7/11 and a state-of-the-art gym; residents also enjoy grocery delivery, room cleaning and laundry services. One hitch: Rockoff is only open to juniors and seniors. "If you have all the things you need in your own unit, you never go outside," says Joan Carbone, Executive Director of Residence Life at Rutgers, who believes traditional dorms offer the best environment for freshmen interaction. And while some schools use high-end housing to draw prospective freshmen, Carbone says Rutger's academic record is appealing enough: "We don't have to go into the arms race to attract students."