The iPhone 3G Hits Stores

Customers wearing animal masks wait in line to purchase the iPhone 3G near the Softbank Corp flagship store in Tokyo's Omotesando shopping district July 11, 2008.
Toru Hanai / reuters

Not Horsing Around
Customers, waiting in line in Tokyo, wear a selection of masks to lighten the mood. This store celebrated the new Apple arrival with swirls of smoke and a digital clock ticking away over the entrance.

Get the Latest Photos from
Get TIME photos and pictures of the week delivered directly to your inbox.