The World of Blue Jeans

Jason Ferro is the owner of Bread Denim, a company at the heart of the Los Angeles-based luxury denim industry.
Monica Almeida / New York Times / Redux

Vernon, California
Jason Ferro is the owner of Bread Denim, a company at the heart of the Los Angeles-based luxury denim industry. Ferro and his competetitors have found a strong market for their vintage-washed 100 percent organic cotton garments, which retail for $200 to $300 a pair.

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