Michael Pollan, Conscientious Eater

Martin Klimek / ZUMA

Pollan's latest book departs from the literary science writing of his previous work to deliver simple, memorable advice on eating well. "We know there is a deep reservoir of food wisdom out there, or else humans would not have survived to the extent we have," Pollan writes. "Much of this food wisdom is worth preserving and reviving and heeding." So who did he consult to do this? Folklorists, anthropologists, doctors, nurses, "as well as a large number of mothers and grandmothers." Selected gems include: "If it came from a plant, eat it. If it was made in a plant, don't. It's not food if it's served through the window of your car. It's not food if it's called by the same name in every language."

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