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Skateboarding Superstar Tony Hawk

Dustin Snipes / Icon SMI / Corbis

The Rise
As Hawk's fame and popularity grew, he encountered resentment in the skateboarding community, where he was said to be a sell-out to the sport's outsider status and anti-establishment attitudes. But he has worked hard to maintain respect for skater values, by partnering with companies and products, like Jeep and Quiksilver, that appeal to the skating crowd.

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