Celebrity Blogger Perez Hilton
![Launched in 2004, PerezHilton.com [EM] its original name was PageSixSixSix.com [EM] now attracts more than 4.8 million monthly visitor](/time/photoessays/2009/10q_perez_hilton/10q_perez_hilton_2.jpg "Launched in 2004, PerezHilton.com [EM] its original name was PageSixSixSix.com [EM] now attracts more than 4.8 million monthly visitor")
The Site
Launched in 2004, PerezHilton.com — its original name was PageSixSixSix.com — now attracts more than 4.8 million monthly visitor, making it one of the top 500 web sites in the world. In 2009, Forbes Magazine named Hilton the #1 Web Celebrity.