Yet next week, the AMA's policy-setting House of Delegates will be considering a proposal titled "Principles to Guide A.M.A Corporate Relationships." Seems the Sunbeam deal never got voted on, just shouted down, and an official policy decision has still to be made. Critics of the first deal, which include scores of doctors as well as consumer advocacy groups, are shaking their heads.
The AMA has not publicly defended itself on the renewed proposal, but is said to be financially strapped because of declining membership. Shilling for commercial products in search of royalties is not likely to help.