Camel Cash for California

By Frank Pellegrini Tuesday, Sept. 09, 1997
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SAN FRANCISCO: R.J. Reynolds, owners of the Camel cigarette brand and its now-defunct cartoon icon Joe Camel, have signed a $10 million settlement with 13 Californian cities and counties. State attorneys, who filed the lawsuit in 1991, get their fees paid with $1 million of the settlement amount. The other $9 million will go toward anti-smoking education aimed at undoing Joe's influence among children. Surprisingly, R.J. Reynolds did not offer to pay off the settlement with Camel-embossed duffel bags and cigarette lighters.