At least publishers and journalists are only doing their job. But it hasn't taken long for the more opportunistic to seek a profit from Diana's death. One Web publishing company is sending out e-mail solicitations to news Web sites — including TIME Daily — offering a custom made "Princess Diana Screen Saver" as a "multimedia tribute." That way her image can be plastered all over your monitor lest you forget her passing.
The value of Diana's old trappings has gone through the roof. A Rolls-Royce she once used was snapped up by one midwest farmer before her death. Now he, along with those who recently purchased Di's old dresses at Christies, has already made a profit. Of course, commercializing famous deaths is nothing new: Elvis paraphernalia made millions during the 20th anniversary of the King's death last month. But in this case, the timing is a little off — Diana has not even been laid to rest. Needless to say, TIME Daily declined the screen saver offer.