Move Over, Tamagotchi — Snubelgrass Needs Love, Too

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Imagine a fluffy miniature elephant with floppy wings and a stripey snout, and you'll at least have an approximation of the bizarre but cuddly new toy known as Snubelgrass ($29.99), from the Israeli-American firm Snubelgrass Interactive.

The heart of the Snubelgrass line of toys which also includes a book and stuffed animal is a small plastic egg. When you take it out of the box, your first job is to nurture, snuggle with and otherwise take care of it until it hatches. The egg purrs, beeps and flashes lights to let you know that it feels sufficiently loved; after 24 hours it opens to release a little plush baby Snubelgrass.