The hysteria continues into the world of infomercials, where TIME's Wendy Cole reports that the company will air a 30-minute "syndicated television special" in 70 major television markets. In an infomercial first, the program will run commercials for other companies, such as Coke, during the half-hour slot which Microsoft purchased, making the commercial appear like regular television programming. "This blurs the distinction between programming and advertising," reports Cole. "But make no mistake, Bill Gates paid for this program. You won't hear anything but good news about Windows 95."