First has signed up with Yodlee of Sunnyvale, Calif., one of several companies that will scrape data from your various online financial accounts banking, brokerage, credit cards and others and track them for you on one password-protected web site. First's site also keeps tabs on his phone bills, updates him on UPS shipments for work and gives him a bottom line of his total assets and liabilities. How does he like it so far? "It's just amazing," he says.
Here Come the Screen Scrapers
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With a name like his, Robb First was born to be a pioneer. The
34-year-old advertising executive from Cleveland, Ohio, was an
early adopter of cell phones (he has two), computers (he has four)
and a PalmPilot (only one, but it's the sleek, thin one). And now
he's trying one of the latest and most controversial innovations in
online personal finance: screen scraping.