Microsoft announced this morning that it's betting on another service, called RealNames, which works with your browser to search a special registry of web addresses.
Microsoft Targets AOL Keywords
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How do you search online for information on the
Kia Sportage sport-ute? Do you try kia.com,
kiasportage.com, or try searching in a site like
Yahoo or Google? Or do you try a keyword on
America Online?