A Tale of Two eToys

The holiday spirit is all well and good. When it comes to protecting their trademarks, however, e-commerce companies are prepared to be as Grinch-like as they have to be. That was the lesson we learned this holiday season when toy retailing giant eToys.com got wind of a site called etoy.com. The lawyers at eToys.com decided etoy.com infringed on their trademark, and they took their complaint to the courts.

Never mind that etoy.com wasn't a competitor, but a small, non-commercial site operated by a group of artists in Switzerland. And never mind that etoy.com had their domain first. MORE >>