Are Retail Stores the Killer Shopping App?
For a few weeks now, I've wanted a pair of
trainers. A fall sneaker that's fashionable but not
club-kid trendy, maybe something high-tech and
modern like a Nike Air Max, or perhaps something
retro and cool like vintage thick-striped Adidas. I
think about these sneakers a lot; I scout out
styles when I'm walking the streets of lower
Broadway (where urban-outfitted waifs perch on
platform tennis shoes) and when I'm taking the
subway to Brooklyn (where thick-calved
secretaries take a load off Reebok aerobic shoes).
I think about these sneakers when I'm watching
MTV, as I flip through fashion magazines. I am
convinced that these shoes will change, if not my
life, certainly my attitude. I am, quite obviously,
ready to buy. Should the right retailer match me
up with the right pair of shoes, the retailer and I
will both go home happy. Could that retailer be
online?
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