That's the idea behind some free tools, called digital wallets, that consumers can shop with this fall. Wallets fill out online forms for you, keep track of passwords and billing data, and steer deals your way. Wallet companies plan to profit by delivering marketing messages (if you let them) and partnering with banks. MORE >>
Digital Wallets Can Help Holiday Shoppers
Imagine if at the end of a lazy browse at the
bookstore, clutching new hardcovers and an
overflowing latte, you're handed a clipboard and
told to fill out three sheets of information about
yourself before you can purchase anything. There
goes the impulse buy. But that's how checkout
works at most e-commerce sites. And that's
where about a quarter of e-shoppers lose interest.
Wouldn't it be so much easier if you could swipe
your Visa card and be done with it?