A Santa Monica company called FreeMac.com announced yesterday that it would give away a free iMac computer to anybody who commits to paying for three years of Internet service from its partner, Earthlink; FreeMac also stipulates that customers have to pay using a First USA Visa credit card, another one of its partners. In September FreeMac is counting on shipping a million iMacs. The company has even appointed pop artist Peter Max as its "chief creativity officer" - he'll be designing a series of posters that the company is giving away for free. MORE >>
High-Tech Promotions Getting Out of Control
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You can talk about bandwidth and customer
service options all you want, but when it comes
right down to it, most ISPs and PCs look pretty
much alike to your average consumer. Which they
are. Which is why, as the competition for
customers heats up, PC makers and Internet
Service Providers are proving that they're willing to
go to any lengths to snag new customers and set
themselves apart. Which is why in the next few
months we'll be seeing free iMacs, Hot Wheels
PCs, and AOL on a gas pump.