Streamline -- founded in 1993 by, among others, trend guru Faith Popcorn -- offers a service so simple and seductive, it's a wonder they're the first ones to think of it. When you sign up for Streamline, the company dispatches a special team to your home armed with bar code scanners to help you come up with what they call a PSL ľ a Personal Shopping List that enumerates all the products that you regularly bring into your home. And that's not just groceries ľ it includes video rentals, dry cleaning, postage stamps, even the photos from your latest trip abroad. Streamline will even take back your bottles and cans. MOREá>á>
You won't be hearing much out of the Boston-based company known as Streamline these days, but that doesn't mean they're not out to change the world. They're in one of those pre-IPO quiet periods, poised to rake in around $69 million, if all goes according to plan. And if the future goes according to Streamline's plan, the end of offline shopping is at hand, and you may never leave the house again.