When we made our predictions for technology trends in 1999
almost a month ago, it looks like we left one out: More
companies than ever are working harder than ever to attract
female audiences online. Until yesterday the competition
was fierce, with companies such as Oxygen Media and
iVillage, which filed for an IPO in December, leading the way.
Now, with the announcement that Women.com is merging
with the Hearst Corporations HomeArts site, which includes
content from powerhouse women's magazines such as
Redbook and Cosmopolitan, the competition is murderous. MORE>>The War Over Women on the Web
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When we made our predictions for technology trends in 1999
almost a month ago, it looks like we left one out: More
companies than ever are working harder than ever to attract
female audiences online. Until yesterday the competition
was fierce, with companies such as Oxygen Media and
iVillage, which filed for an IPO in December, leading the way.
Now, with the announcement that Women.com is merging
with the Hearst Corporations HomeArts site, which includes
content from powerhouse women's magazines such as
Redbook and Cosmopolitan, the competition is murderous. MORE>>