Bollywood's Viral Videos

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Online Romance: Vivah, with Shahid Kapoor and Amrita Rao, took in $4.5 million over the Internet

Bollywood is widely known as the world's most prolific movie industry, with about 1,000 films produced every year. But its audience is also one of the most far-ranging: Indian films are watched in more than a hundred countries, their fan base drawn from the 25 million Indians working abroad as well as moviegoers from Southeast Asia to Africa for whom Shah Rukh Khan is as big a star as Brad Pitt.

But it can take weeks before a Bollywood hit reaches foreign markets, if it's shown at all, and that gap between demand and...