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But staff at Manhattan's Lower East Side Needle Exchange, in the area where police claim the drug was bought, told TIME Daily the brand isn't well known on the street and noted that a bag labeled China Cat was found with only one of the bodies. Instead of a craze, many users think, the tragedies might be isolated. "People think what happened was the guy who made it probably didn't know what the hell he was doing," said Tim Thayer, a 15-year heroin user who helps at the Exchange.Post to National Affairs "Legalize Drugs."