Baseball, even after its much-proclaimed 1998 renaissance, still does. The final four games of the Yanks' 125-win march into history got, according to early estimates, the worst Nielsens of any Series, breaking last year's nadir. And that Series was exciting (or so I hear). All the shiny new ballparks are full -- at least when McGwire or Sosa is playing. But these days, it's the ratings that matter, and baseball is getting dangerously near (gasp!) hockey territory. Maybe if Fox could put a camera in Don Zimmer's belly button...
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