A Titanic Publicity Stunt

  • Share
  • Read Later
Havent we heard this somewhere before? It cannot sink, promised Walter Navratil, president of White Star Line Ltd., of his plans to build a full-scale, $500 million oil-fueled replica of the Titanic. The company, itself a U.S.-Swiss replica of the original Anglo-American White Star line, plans to have the steamer ready for the 90th anniversary of the original Titanic voyage, in April 2002. And at between $10,000 and $100,000 a ticket, the ship is once again likely to be stuffed with the cream of transatlantic aristocracy.

Which is, of course, exactly what we are expected to think. Repeating the original voyage -- right down to the unsinkable claim -- is just about the best way to generate publicity short of hiring Leonardo DiCaprio as cabin boy. We thought now would be the right moment, because the whole world is keen on Titanic, said a company spokeswoman -- who refused to elaborate on what modern iceberg detection equipment the ship would be carrying. No doubt the 1,490 victims of the 1912 disaster are spinning in their watery graves.