In an industry where bigger is definitely better, the two behemoths seemed an ideal match. Expensive medical technologies like genetic engineering, combined with tougher FDA requirements, have made the cost of developing a single drug between $400 and $600 million -- about four times what it was 20 years ago. A combined Glaxo and SmithKline could have sunk $3 billion into research and development, compared to $1.8 billion for Novartis AG and $1.5 billion each for Merck & Co. and Pfizer Inc.
But according to a SmithKline spokesman, Glaxo tried to change the terms of the tentative deal announced Jan. 30 -- a deal that was then sweet enough for SmithKline to call off a merger with American Home Products Corp. No word on whether those two will reunite, but Monday's breakup had a Glaxo spokesman sniffing, "We're not actively looking for another merger partner." Glaxo's and SmithKline's stock price both soared with the first announcement; on Tuesday, the stocks had plunged a combined 14 points by midday.