Call It $einfeld
A source says NBC is considering asking advertisers to pay a record $2
million for a 30-second commercial on the final episode of "Seinfeld." The
actual figure reportedly will not be presented to advertising agencies for
another week or so. NBC is said to be confident it can attract
substantially more than the record $1.3 million charged for a 30-second
commercial during the network's broadcast of this year's Super Bowl.
Advertising Age magazine first reported the $2 million figure but said
there have been no takers and the price could come down. The final episode
of "Seinfeld" is scheduled for May 14.
Oscar's Broken Records
Some of the firsts among the 70th annual Oscar nominations (announced
yesterday): The acting nominations of Kate Winslet and Gloria Stuart in
"Titanic" represent the first time in Oscar history that two performers
have been nominated for playing the same character in the same film; at 87,
Stuart is the oldest performer ever nominated (the previous record-holder
was Jessica Tandy, 84, for 1992's "Fried Green Tomatoes"); Woody Allen's
13th writing nomination for "Deconstructing Harry" breaks Billy ("Some Like
It Hot") Wilder's record of 12 writing nominations; Jack Nicholson's "As
Good As It Gets" nomination is his 11th for acting -- the most ever
received by a man (Laurence Olivier had 10). Katharine Hepburn holds the
overall record for nominations with 12. "Jack won't be up until probably
noon," Nicholson's costar, supporting actor nominee Greg Kinnear said
Tuesday, "so I'll call him at that point and we'll share the excitement,
I'm sure."